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'Devil Baby' Leaps Out At TCA
January 15, 2014  | By Ed Martin
 


Sometimes the briefest videos can be just as entertaining as the most complex movie or television productions. That’s the case with a new promotional video released this week in support of the 20th Century Fox theatrical film Devil's Due, which will be released in theaters on Friday, Jan. 17.

As one might expect from the somewhat self-explanatory title, Devil’s Due is a horror story about a sudden pregnancy of questionable origin that plunges a newlywed couple into a nightmare. The reviews haven’t hit yet, so there’s no telling if Due will be a box office dud or something special. Regardless, there’s no way it is going to be more entertaining than the crazy video Devil Baby Attack.

The talented folks at the viral video marketing company Thinkmodo (who crafted and orchestrated the clever Zombie Experiment video for AMC last year when the DISH satellite service dropped AMC) built a ghastly looking animatronic baby – one that squirms and growls and vomits – and a remote-controlled baby carriage for it to travel around in.

The contraption was then set in motion on the streets of New York City, all the while recording the responses of curious passers-by who, remarkably, must have signed releases allowing their recorded responses to be used as part of the promotional campaign for Devil's Due.

As I write this, I’m mid-way through the annual Winter Television Critics Association tour in Pasadena, which I am covering for MediaBizBloggers. The quality of the programming content that has been presented here, most of it on pay and basic cable networks, has been extraordinary.

So I can’t help but be amused when a promotional video with a running time of less than two minutes jumps out at me amid all of the extraordinary material that I have been surrounded by during the last week. It’s as funny as anything I have ever seen on Comedy Central’s Tosh.0, the most reliable platform I can think of for the ongoing assemblage of the most outrageously funny videos on the Internet.

 
 
 
 
 
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