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TUBE NEWS: More ads, less show
September 13, 2010  | By Diane Werts
 
entourage-cast.jpgDoes it seem like commercial breaks are getting longer? Like the show itself may never "be right back after this message"? You're not imagining things.

Ad Age reports breaks are getting "supersized" on cable channels like Spike, where individual breaks can reach "something approaching an eyebrow-raising 10 minutes in total." But guess what? Advertisers are unhappy about it, too.

The long breaks have shown up in Spike's Entourage episodes, which are scheduled in 45-minute blocks. Ad Age counted more than half of that length occupied by ads/promos, and quoted ad folks furious at being buried in all that clutter.

Lucky you, though: Now you can watch Entourage in broadcast syndication. HBO's male-skewing adult comedy is premiering this week in late-night on local stations, like New York's WPIX/11 (12:30 a.m. ET Monday-Friday nights) and Philadelphia's WPHL/17 (11:30 p.m. ET Monday-Friday nights).

Those stations are scheduling it in half-hour slots, which should mean a bit less buy-me bother.

 

2 Comments

 

Tori said:

Longer and LOUDER!

Stephen - NYC said:

I am still old-school and record anything I am going to watch to a VCR so I can FF through the 4- and 5-minute commercial breaks of CBS, et al. I no longer have directv so I don't get Spike (not that I watched it anyway).

When I did have directv, I only watched stuff on Discovery, NatGeo, TCM, and History. And even then (except for TCM), I watched fewer and fewer of the shows as they either started plastering the screen with on-screen text (more than the bloody logo) or their breaks just became more and more frequent. Mythbusters used to make me laugh at them when the hosts would say 'go to (their website) to watch more of us doing stuff since there isn't enough time to show it to you now.' Well, there would be if you didn't waste time repeating what happened before the commercial breaks and not having so many breaks. I don't think we ever got 40 minutes of actual show from them.

So nowadays, with just OTA I record mostly CBS & ABC shows (I don't think there's anything on NBC to watch). Oh wait, Running Wilde is on Fox. So one show. And CW has Nikita, but as I only have one OTA connection to a VCR, I can't record Nikita since it competes with something else; when I heard that CW decided to put the same amount of ads in the online version, I said sorry Maggie Q, I am not going to sit through all the garbage in between your show.

I really miss the days before 1978 when the amount of commercial time was fixed for each primetime hour.

BTW, the website shouldn't blow away comments just because someone makes a typo in the captcha. Just refresh it. Good thing I was able to use my browser's back button and go back 2 pages.

[Diane here: Sorry about that comment wipe-out with our blog app! It does that to me sometimes, too, so I completely get the frustration. We're examining our blog options right now, so hopefully we have a solution before too long.]

 
 
 
 
 
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