DAVID BIANCULLI

Founder / Editor

ERIC GOULD

Associate Editor

LINDA DONOVAN

Assistant Editor

Contributors

ALEX STRACHAN

MIKE HUGHES

KIM AKASS

MONIQUE NAZARETH

ROGER CATLIN

GARY EDGERTON

TOM BRINKMOELLER

GERALD JORDAN

NOEL HOLSTON

 
 
 
 
 
OH REALLY?: Commercials make TV better!
February 5, 2009  | By Diane Werts
 

So posits a study in the Journal of Consumer Research that suggests "commercial interruptions can actually improve the television viewing experience. Although consumers do not foresee it, their enjoyment diminishes over time. Commercial interruptions can disrupt this adaptation process and restore the intensity of consumers' enjoyment."

Our Hollywood Reporter friend Jamie Hibberd didn't buy it, either, so after reporting the study, he asked co-author Jeff Galak to defend its conclusions. Read his Galak Q&A here.

 
 
 
 
 
Leave a Comment: (No HTML, 1000 chars max)
 
 Name (required)
 
 Email (required) (will not be published)
 
QTOGE
Type in the verification word shown on the image.