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New CBS 'Star Trek' Series Will Go Boldly – to CBS All Access
November 3, 2015  | By Ed Bark  | 2 comments
 

These are the further voyages of the once free enterprise known as television.

Yes, CBS shook the earth Monday with its declaration that a new chapter in the Star Trek franchise will be shown exclusively on its fledgling All Access streaming device after a token one-episode launch on the musty old broadcast network. All Access, which debuted on Oct. 28th of last year, currently costs $5.99 a month and operates independently of any and all cable and satellite providers.

The next Star Trek isn’t happening until January 2017, with no casting or subtitle yet for whatever emerges. But a principal executive producer has been named and he’s no small-timer. Alex Kurtzman co-wrote and produced the 2009 Star Trek feature film and its 2013 sequel, Star Trek Into Darkness.

Marc DeBevoise, executive vice president/general manager of CBS Digital Media, is point man for this initiative to “boldly go where no first-run Star Trek series has gone before -- directly to its millions of fans through CBS All Access.”

Citing the “terrific growth” of All Access in the past year, DeBevoise also says in a statement, ”We now have an incredible opportunity to accelerate this growth with the iconic Star Trek, and its devoted and passionate fan base, as our first original series.”

That’s pretty clumsily worded. But CBS otherwise seems to have a firm grip on where conventional television seems to be going -- which increasingly is thataway. CBS All Access can be watched on large HD screens via a plug-in Roku, Firestick or other device. Its customers otherwise don’t need a cord-connecting “provider” such as Verizon Fios, DirectTV or Time Warner.

HBO Go and Showtime Anytime also can be accessed via separate monthly fees. Comparatively established streaming services such as Netflix, Amazon and Hulu likewise provide cable- or satellite-free options while the new Sling offers a disparate package of networks -- ranging from ESPN to AMC to the Food Network -- for $20 a month.

All of these a la carte costs can add up in a hurry. There’s been a lot written about that in the past few years. But what CBS is offering counts as revolutionary. For the first time, a broadcast network is telling consumers that the really good stuff might be migrating to a “premium” CBS streaming device that also will provide everything the old-line CBS still has to offer. The new Star Trek qualifies as the first shiny rollout. But in future years, it’s easy to envision a major ramp-up in original offerings on CBS All Access.

The complete library of previous Star Trek TV series already is available on All Access. As are all the episodes of “classics” such as the original Hawaii Five-0, Cheers, Frasier, I Love Lucy, Mission: Impossible, The Twilight Zone, Perry Mason, Taxi, Touched By An Angel and Twin Peaks. Subscribers also can gorge on the complete up-to-date collections of current CBS series such as The Good Wife, Blue Bloods and The Big Bang Theory.

It doesn’t seem as though any of this is about to be put back in the toothpaste tube. And CBS is well ahead of its broadcast network competitors when it comes to “monetizing” the network by in effect splitting it in two. (The late Frank Gorshen, left, from an original Star Trek epsiode, "Let That Be Your Last Battlefield", 1969.) Star Trek is a very big deal in that respect. It almost forces ABC, NBC and Fox to double down sooner rather than later. Whether the consumer is the eventual winner may depend on one’s willingness to pick and choose while keeping monthly bills from also going boldly where they’ve never gone before.
 
 
 
 
 
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2 Comments
 
 
MAS
I must be missing something. I do the math. Beside having to pay enough to get a robust broadband connection and subscribe to Neflix, Amazon Prime, Hulu Plus if you start adding individual broadcast and cable channels for $6-$15/month you are soon going to be paying way more than a cable package would cost. Take away your discount for two or three services and/or add sports channels and you're totally over that, but you may not always be able to count on a glitch-free streaming experience. And even then there are channels you won't get. If I wanted to wait a year to see if Glenn survives zombies or if The Doctor survives Daleks I'd stop talking and reading about TV and hope these things show up on Netflix, HP or Prime. By then I wouldn't care.
Nov 11, 2015   |  Reply
 
 
Neil
We need to re-examine your 6th paragraph, to wit: "CBS All Access can be watched on large HD screens via a plug-in Roku, Firestick or other device. Its customers otherwise don’t need a cord-connecting “provider” such as Verizon Fios, DirectTV or Time Warner."

How do you think these amazing devices magically get their data, if not from the cords that come into their homes from Comcast, AT&T, Verizon Fios or Time Warner? These devices talk to the cloud via wifi, which has a wired connection to the Internet via these or equivalent providers, who are redistributing their costs to lean more heavily on broadband data users for the very reason that customers are cutting TV delivery out of their bundle of services and relying more and more on streaming. So the deals for "cable TV" look more attractive, and the cost inflation is redistributed over to the data delivery side of the ledger. The only alternative is using a mobile phone provider to stream TV, and that's no bargain either.
Nov 3, 2015   |  Reply
 
Neil
Clarification: Devices like Roku, Firestick, Amazon TV, Apple TV, etc. talk to a local router (presumably yours) via wifi, but the routers mostly have wired connections out to the Internet via one of the phone or cable providers. You can use a third-party provider, but most of them are just reselling phone company capacity over phone company wires. Or you can use mobile data via your cellular provider, but that's quite expensive, and you blast through your data limits quickly if you stream HDTV programs on 4G-LTE. The only alternatives are true independent overbuilders (e.g., Google Broadband) or your own dedicated connection to the Internet.
Nov 3, 2015
 
 
 
 
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