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2012 SUMMER OLYMPICS

August 2, 2012 | By David Bianculli

NBC, 8:00 p.m. ET

It’s a relatively quiet day for the Olympics, except for some high-profile swimming events, which will be packaged as the prime-time entrée for evening viewers. For how the Olympics are doing in the ratings, and how various subgroups of viewers (and non-viewers) are reacting, read Ed Bark’s new Uncle Barky’s Bytes column HERE. And for a reaction to the often inane questions reporters are asking during the Summer Games, read Eric Gould’s new Cold Light Reader column HERE. Thanks for the Olympian efforts, guys.

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