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Another Streaming Service Has Arrived – FX on Hulu
March 5, 2020  | By Mike Hughes  | 1 comment
 


There's a new streaming service – yes, another one – out there.

Or you might call it a semi-service – a hub to something that was already there. Either way, FX on Hulu is a major player.

"We see this as a transformative opportunity for the FX brand," John Landgraf, the FX CEO, told the Television Critics Association in January.

His shows – from The Shield and Sons of Anarchy to Fargo and Atlanta – have drawn rapturous (usually) reviews and modest (often) ratings. But now they have a second platform, on Hulu where they'll be joined by some shows that FX produces only for Hulu.

The hub is part of the overall Hulu service, with a monthly rate of $6, or $13 for a bundle with Disney+ and ESPN+, or $55 for a package with live TV, designed to compete with cable.

(In all cases, we're rounding up by a penny. Also, it takes an extra $6 a month to eliminate commercials. And there's a free one-month trial period.)

What you'll find there are:

1) A few shows that FX is producing that will only be on Hulu. That starts with two miniseries: Devs (arriving Thursday) is full of high-tech, alternate-reality moments; Mrs. America (April 15), viewing the failed push for an Equal Rights Amendments, is stuffed with stars – Cate Blanchett, Elizabeth Banks, Rose Byrne, Sarah Paulson, many more. Coming are A Teacher this summer, and Jeff Bridges' The Old Man this fall.

2) The regular shows, which reach Hulu the day after they're on FX or FXX. This week has two new series – the hilarious Breeders Monday (March 2) on FX, and the offbeat Dave Wednesday on FXX. It also has two season-openers, both on Thursday – Better Things on FX and Cake on FXX. Each is at 10 p.m. ET, with two episodes the first week. Coming soon are FX's What We Do in the Shadows (April 15) and Fargo (April 19) and FXX's Archer (May 6).

3) Some non-fiction. That starts at 8 p.m. ET Friday on FX (reaching Hulu the next day), with the four-hour Most Dangerous Animal of All.

4) And the FX library. Landgraf said that includes "almost every current and past season of FX original series…. There will be more than 40 shows, so nearly the entire FX brand will be available."

Many of those are dramas, part of a cable surge. "Since Sopranos, TV's been the natural home of adult drama," said Alex Garland, the Devs writer-director. "So I end up watching a lot of television."

And FX's role in that? Landgraf had his staff tabulate all the critics' lists of the best shows of the decade. He found that 14 percent – that's about one-seventh – were from FX or FXX.

FX on Hulu has the past seasons of shows mentioned here, plus Justified, Archer, American Horror Story, Snowfall, Mayans M.C., Fosse/Verdon, It's Always Sunny in Philadelphia, and more.

Landgraf's people have a reputation for quality. "Like, 85 percent of the notes I get from FX, I'm like, 'They're totally right,'" said Dave Burd, the creator and star of Dave.

But this has been a tough stretch for basic-cable networks, with streamers sapping their audience. Last year, FX's ratings dropped 22 percent. "It's my No. 1 dream, that more people can see the show," said Pamela Adlon, producer-director-writer-star of the much-praised Better Things.

Now this corporate boost could help: When Disney bought the Fox movie studio, it also got several cable channels, plus Fox's share of Hulu; that gives Disney controlling interest of a streamer already known for The Handmaid's Tale, Shrill, Ramy, and (arriving Friday) the Hillary Clinton documentary.

The National Geographic channels, which are family-friendly, became a Disney+ hub while those under the FX banner became a Hulu hub.

That provides a shot at younger viewers, Landgraf said. Months before the hub started, the new Christmas Carol ran in two places; its Hulu audience was 17 years younger than its FX one.

For FX, which is in 85 million homes, the Hulu link will be helpful, Landgraf said. "With a new 30-million-ish homes and growing, (FX will) penetrate deeper into American culture."

 
 
 
 
 
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1 Comments
 
 
Mac
Odd that since the Disney takeover of FX,what was usually a close-caption disaster straightened itself out. So we can read the words,but the good stuff is now behind a paywall. In the past,contact to FX pointed blame at our local cable provider. Local cable provider pointed to FX. Bottom line-we paid but it was worthless;like the cost for BTN-Big Ten Network. BTN is on our cable because of Penn State while the Paterno/Sandusky scandals render anything there as worthless. Like religious channels for Agnostics,shopping channels for stuff you don't want to buy-another reason to see the demise of cable,save TCM.
Mar 5, 2020   |  Reply
 
 
 
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