TV DVD: Digital copies, ringtones, text-back freebies

DVD is soooo 1998. TV studios aren't just releasing discs now, they're pushing free iPod copies, ringtones and other goodies to keep consumer dollars flowing in a time of lagging DVD interest.

At least that's how Heroes, The Office, One Tree Hill and even Adam-12 are currently trying to get us engaged.

Here's how to grab some DVD-related freebies:

Heroes Season 2 (out Aug. 26) -- Fans can text "SNEAK" to 62288 now to get a 45-second reply video teasing the upcoming Season 3, starting on NBC Sept. 22.

The Office Season 4 (out Sept. 2) -- Fans can text "SCENE" to 62288 now for a reply that includes a deleted scene from the DVD.

One Tree Hill Season 5 (out Aug. 26) -- Buying the DVD gets you a promo sheet explaining how to download digital copies of all 18 episodes from iTunes for free. (The included code can be used only once, so don't expect to supply your friends.) That would otherwise incur an iTunes cost of $35.82, so it's an easy, inexpensive way to watch episodes across different formats.

Adam-12 Season 2 (out Sept. 30) -- Buying the DVD gets you a promo sheet giving info for text or web access to obtain a free ringtone (for use with certain providers).