For Better or Werts : TV Worth Watching

ON VOD: 'Camp Rock' preview

Parental warning -- Camp Rock overkill about to commence!

Remember how many times your tweens just had to watch High School Musical? And High School Musical 2? How many times they blasted the CD through the house, and the car? How much online time they spent at HSM websites? How many branded products they just had to buy?

You ain't seen nothin' yet. Camp Rock, the latest Disney consumer assault disguised as a TV movie musical, hits the air this week, all week. An over-the-top vehicle for the hot young Jonas Brothers -- if you haven't seen/heard these moptop rocker hotties, you don't know any kids -- the flick premieres officially on Disney Channel Friday at 8 p.m. ET. But it starts "previewing" on Disney Channel On Demand this Tuesday. (Consult your digital cable provider for availability.)

Then Camp Rock has its broadcast network debut on ABC Saturday, June 21 at 8 p.m. ET. Then Camp Rock gets a basic cable encore on ABC Family Sunday, June 22 at 8 p.m. ET. Then it runs 4,000 more times throughout the Disney/ABC TV universe.

That's not counting the CD release Tuesday. The DVD release Aug. 19. The jam-packed official website. The nonstop streams at Disney XD online. The "junior novel." The "poster book." The "musical memories" hardcover. The sticker collection. The myriad licensed products -- T-shirts, pajamas, pendant, dance mat, Post-It notes.

Camp Rock is soooo ginormous that they're already casting Camp Rock 2. But what if the first one's a dud? Silly us. Why would that matter?

1 Comments

Adam Bomb said:

I'm so glad my only child is older (he's 18 now) and I'll never have more. One benefit of that is that I don't have to deal with Disney nonsense like The Jonas Brothers, "High School Musical" and especially "Hannah Montana." Of course, I really have it in for Disney since they stiffed a lot of people (myself included) by announcing the DVD release of Season Three of the wonderful divorce drama "Once and Again" in October 2005, and reneging on that promise a week or so afterward. May the Great Bird of the Galaxy poop on Disney forever.

June 19, 2008 10:13 AM

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Diane Werts has been glued to the tube since she can remember, growing up in a household where the TV came on first thing in the morning and stayed on till bedtime and beyond. She worked for the USA Film Festival, then for The Dallas Morning News writing about everything from Shakespeare to macrame art to rock music (and has the hearing loss to prove it). She moved to New York's Newsday to edit their glossy TV magazine, then returned to writing about television, specializing in its stranger permutations. She's a past president of the Television Critics Association.

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