It’s the New England Patriots, led by all-time great quarterback Tom Brady (and as a lifelong Miami Dolphins fan, how it pains me to acknowledge that, much less type and post it), back in the Super Bowl for the third consecutive year. The Los Angeles Rams, on the other hand (and on the other side of the line of scrimmage), are playing in the Superl Bowl for only the fourth time in its history. Today, though, it’s not just a story of experience. It may or may not be a battle for the ages, but Super Bowl LIII, undeniably, is a battle of the ages. Brady is 41 years old, while his QB counterpart on the Rams team, Jared Goff, is a mere 24. And Patriots coach Bill Belichick, whose game plans and halftime adjustments are a huge part of the Patriots’ dominant decades of success, is 66 – making him precisely twice as old as the coach on the opposite sideline, the Ram’s 33-year-old Sean McVay. Both teams had to prevail in overtime in their respective league championship games to reach this point – but today, only one team will walk away today with the Vince Lombardi trophy. As both teams play, though, CBS will present four quarters – and maybe more, if this game, too, goes into overtime – of the most expensive and lucrative TV commercials of the year.