SERIES PREMIERE: If at first you succeed, try, try again. When ABC first launched Who Wants to be a Millionaire in 1999, it was as a special week-long “special event”: a quiz show, adapted from the British hit series of the same name, presented in prime time and spread over a single week to build momentum and interest. It was such a huge hit that ABC soon repeated the experiment, then began programming so many installments of Millionaire over so many time periods that it oversaturated the Regis Philbin-hosted quiz show – but not before its fortunes had helped raise ABC, temporarily, to Number 1. Now comes another week-long ABC quiz show, this one created by Survivor maven Mark Burnett, in which the seven-episode limited series is more like a marathon than a sprint, with contestants eliminated if they get three answers wrong in a row… on their way to try to accumulate a total of 500 correct answers and win. Tonight, it begins… and ABC will know, by tomorrow, whether success can strike twice in this arena, especially with a new show designed to look like an arena. CNN’s Richard Quest hosts.